We pick creators based on the buying intent of their audience, then install our Creator OS: a system that continuously finds, tests, measures, and scales the creators that prove they can generate customers.
Brands building through creators
Services
Five parts work together to turn creator partnerships into a measurable acquisition channel.
Before any campaign starts, we study the audience behind each creator. We look at audience quality, geography, demographics, engagement, relevance, past performance, and the signals that indicate whether their audience is likely to buy. You get a clear view of which creators have commercial potential before you commit campaign budget.
We analyze: audience quality · purchase intent · audience fit · geography · demographics · past performance
We score and prioritize creators against your customer, offer, market, and campaign goals. Then we handle outreach, negotiation, rates, usage rights, deliverables, contracts, and onboarding. You know who we are recruiting, why they were selected, and what the partnership needs to deliver.
Handled by us: creator sourcing · scoring · outreach · negotiation · rate benchmarking · contracts
We build the campaign around what gives each creator the best chance of driving action. Creative direction, content angles, hooks, offers, CTAs, approvals, posting schedules, and tracking are built into the process. Each creator gets direction that fits their audience and voice.
Built around: buying triggers · creator-specific angles · content testing · creative direction · campaign tracking
Every campaign produces data. We track creator performance through clicks, conversions, customers, revenue, CAC, ROAS, and other agreed KPIs. Then we capture what worked, what did not, and what should change in the next round.
Measured: clicks · conversions · customers · revenue · CAC · ROAS · creator performance
The system gets smarter as campaigns run. Creators that prove they can perform receive more attention and budget. Weak performers are reduced or removed. New creators enter the testing pool. Your creator portfolio keeps changing based on what the data shows.
Continuously optimized: creator mix · budget allocation · audiences · content · markets · campaign strategy
Metrics
Every creator campaign starts with a clear commercial goal. We track what happens from creator to customer, then use that data to decide where the next dollar goes.
Customers and revenue generated through creator partnerships.
Revenue generated from creator spend.
What it costs to acquire a customer through creators.
The percentage of tracked visitors who become customers.
Revenue and performance generated by each creator relative to what you paid them.
How each creator performs across clicks, conversions, revenue, and campaign goals.
How We Work
We start with the audience, then work forward to the creator, the campaign, the revenue, and the next decision.
We start with your product, your customer, your market, and the number that defines success.
We study the audiences behind potential creators and look for the signals that indicate commercial intent. We assess audience quality, fit, geography, demographics, behavior, and other relevant buying signals.
Creators are evaluated against the campaign criteria and ranked by their potential. You see who made the shortlist and the reasoning behind the selection.
We activate selected creators and test the variables that influence performance. Creators, content angles, hooks, offers, platforms, and audiences can all be tested against the campaign goal.
We connect creator activity to clicks, conversions, customers, and revenue. Every creator gets evaluated against the same commercial standards.
The results feed back into the system. More budget goes toward creators and approaches that prove they can perform. New tests are added based on what we learned.
Ready when you are
Tell us about your product, your customer, and what you want creators to achieve. We'll look at the opportunity before the call and come prepared with an initial view of where creator partnerships could fit.
